DA - Domain Authority
The new standard for the value of a website according to Google. Trust is the key factor to look for. Trust basically has to do to your proximity to the biggest websites in the world like WSJ.com (Wall Street Journal), Harvard.edu, WhiteHouse.gov, and so on. Closeness means how many links removed. Download the Moz toolbar to see the DA of sites as you surf.
Backlinks are another way to build your reputation with Google. Again, you want quality above all else. Just like a few bad moves can ruin your reputation in business so can backlinks…
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